About me
I am Irina, UX/UI Designer based in Madrid. I am passionate about user interaction, UX, research, and human-centered design. My driving force is understanding people, having empathy towards the challenges they are presented with, and helping them find solutions through intuitive design and insightful interaction.
I consider myself a highly-motivated individual, with excellent product management and analytical skills combined with the capacity to set and achieve goals. I am a curious and fast-learning person with strong expertise on driving e-commerce and customer oriented designs.
My skills
Experience
2021-2023
UX Designer and E-Commerce team lead @ The New Society
In my role at TNS since 2021, I took charge of the brand's online presence and e-commerce, while overseeing a team of three e-commerce managers. Leading a substantial website redesign, I addressed challenges associated with a growing product catalog. My responsibilities encompassed designing the entire user experience and information architecture. I actively collaborated with our engineering partner to ensure the seamless implementation of my designs, resulting in an enhanced online platform aligned with our brand's objectives.
2020-2021
Business development manager @ ISEM Business school
As ISEM's Business Development Manager, I led Atelier by ISEM accelerator for fashtech startups. I facilitated partnerships between startups and major fashion companies, guiding strategy, facilitating connections, and coaching innovators to develop customer-centric products.
2019-2020
Journalist (radio and newspaper) @ Ondacero
After graduating, I focused on researching and crafting articles about local news, with a specific emphasis on communicating the impact of relevant events on people's daily lives. This involved conducting interviews, running research, and producing content for both magazines and newspapers. My work aimed to provide insightful and engaging narratives that effectively conveyed the significance of local happenings to a broader audience.
Education
2023
UX/UI Design bootcamp @ Ironhack
2016-2020
Journalism Bachelor's degree & international fashion communication minor @ Universidad de Navarra