Hi, I'm Irina.

I'm a Product Designer based in Madrid, with 4+ years of experience creating customer-centric experiences.

Currently working as a UX/UI Designer at Allfunds Bank. Previously worked as a UX Designer with The New Society, and as a Business Development Manager at Atelier by ISEM.

Graduated from UNAV with a degree in Journalism, and completed postgraduate programs in UX/UI Design at Ironhack and Digital Strategies at UNAV.

Professional Experience

Allfunds Bank design preview

Allfunds Bank

FinanceWeb / Mobile

UX/UI Designer, May 2024 - Present

Designing and optimizing user experiences for Allfunds, a global wealthtech marketplace that connects financial institutions with fund managers.

Prenac design preview

Prenac

Healthcare TechWeb / Mobile

Freelance UX Designer, Jan 2024 - May 2024

Led UX design for an AI eldercare bot, integrating companionship, medical aid, and emergency response.

Exporium design preview

Exporium

EcommerceResponsive web

Freelance UX Designer, Jan 2024 - Feb 2024

Designing the entire e-commerce journey for Exporium, an online marketplace connecting food buyers and sellers.

The New Society design preview

The New Society

EcommerceWeb / Mobile

UX Designer, Sep 2022 - Oct 2023

Launched multiple UX designs that enhanced brand awareness, conversion rate and customer returns.

Case Studies

Smart home automation preview

Smart home automation

Personal ProjectIoTOpen Source

Building an efficient and secure home automation system using open-source solutions like Home Assistant and custom hardware.

Gluca - iOS native design preview

Gluca - iOS native design

HealthcareMobile / iOS

Designed a user-friendly mobile app, following Apple Human Interface guidelines, to enable diabetic people to monitor their daily blood sugar levels.

Easyvisi - Public sector preview

Easyvisi - Public sector

Public sectorResponsive web

Designing a new web experience to assist immigrants with visa bureaucratic tasks.

Óptica Mateos preview

Óptica Mateos

FashionDesktop

Complete design of a new ecommerce web experience for an old-fashioned eyewear business.

Contact

Let's have a virtual coffee!

You can reach me out at hello@ialecha.com