Hi, I'm Irina.

I'm a Product Designer based in Madrid, with 2+ years of experience creating customer-centric experiences.

Currently working as a freelance Product Designer. Previously worked as a UX Designer with The New Society, and as a Business Development Manager at Atelier by ISEM.

Graduated from UNAV with a degree in Journalism, and completed postgraduate programs in UX/UI Design at Ironhack and Digital Strategies at UNAV .

Professional Experience

Exporium design preview

Exporium

EcommerceResponsive web

Freelance UX Designer, Jan 2024 - Present

Designing the entire e-commerce journey for Exporium, an online marketplace connecting food buyers and sellers.

The New Society design preview

The New Society

EcommerceWeb / Mobile

UX Designer, Sep 2022 - Oct 2023

Launched multiple UX designs that enhanced brand awareness, conversion rate and customer returns.

Case Studies

Gluca design preview

Gluca - iOS native design

HealthcareMobile / iOS

Designed a user-friendly mobile app, following Apple Human Interface guidelines, to enable diabetic people to monitor their daily blood sugar levels.

Easyvisi design preview

Easyvisi - Public sector

Public sectorResponsive web

Designing a new web experience to assist immigrants with visa bureaucratic tasks.

Easyvisi design preview

Óptica Mateos

FashionDesktop

Complete design of a new ecommerce web experience for an old-fashioned eyewear business.

Exporium design preview

Pisozen Work In Progress

Real stateWeb dashboard

Creating a real state solution to help buyers make informed decisions.

Contact

Let's have a virtual coffee!

You can reach me out at hello@ialecha.com